Kindle Nation Daily Sponsorship: Worth It?

On August 19, 2012, Baby Grand was Kindle Nation Daily’s eBook of the Day.

My goal for the sponsorship was to introduce Baby Grand to readers who have never heard of the book or of me or my blog — to connect with complete strangers who might enjoy a good thriller. And, hey, if I could make a little money too, even better.

Kindle Nation Daily is a popular promotional choice for Kindle authors (when I purchased the sponsorship back in June there were only two dates left for August). KND offers all kinds of sponsorships, including daily and weekly options, as well as packages, that run from about $30 and up, and their newsletters and websites connect with tens of thousands of readers.

The sponsorship I purchased, eBook of the Day, is priced at $159.99. A bit steep. So right off the bat, I knew there was a good chance that I might not recoup my investment since I had planned on selling Baby Grand at the promotional price of $1.99 that day, which meant that I’d need to sell about 270 books (since Amazon offers 35 percent royalties for books priced under $2.99) to break even.