I Gave Up Facebook for Lent & Found Me

It was a spur of the moment decision. On February 9, the day before Ash Wednesday, I decided to give up social media (excluding WordPress and any postings I do for work) for Lent. I did it for lots of reasons, chief among them being I wanted to finish writing the sequel to Baby Grand, a project I started back in December 2014. I knew I was spending too much time on social media, but I just didn’t know how much. It was a lot. At first, I was perplexed by all the oodles of free time I didn’t know I had, but soon I found new activities to fill the void, as if I were a starfish whose amputated limbs were regenerating: I wrote quite a bit (the sequel is nearly completed, and I also found time for other writing, including this essay that appears in today’s Newsday) and charged through my daily to-do lists like nobody’s business. I also found myself calmer, serene. Turns out, while I was busy scrolling through posts, my thumb double-tapping images almost absently, I had been missing out on a lot of something that was important to me: me.

 

When Authors Pull an Anne Rice

Yesterday, the internet was abuzz with news that author Anne Rice posted a link on her Facebook page noting that a blogger had given her novel, Pandora, a bad review and proceeded to rip up the book (literally) for a decoupage project. For those of us who follow Rice on Facebook, she wrote her customary “Comments welcome” above this post, which she often does to promote discussion about various things — usually current events. Although she didn’t encourage anyone to, needless to say, many of Rice’s 740,000+ FB fans barged over to the blogger’s page and let her have it. And some of the comments left for this blogger were pretty hurtful.

Anytime an author interacts with a reviewer, particularly one who has given a bad review, sparks are bound to fly. I agree with the first line of this Mary Sue blog post which discusses the Anne Rice incident: “If there’s one valuable lesson a creator can learn, it’s not to engage with reviewers.” I just feel like there is nothing to be gained by confronting someone who posts a bad review. Everyone is entitled to his or her own opinion and shouldn’t have to defend it or justify it.

The other day I got a lukewarm review for Baby Grand. Hey, it happens. But what especially bothered me about this review was that there was something written that was factually incorrect — it never happened in my book! A friend suggested, “Why don’t you just write a comment under the review and tell the reviewer what’s incorrect?” I shook my head. I told him that I find it lame when authors do that for the reasons I stated above. As I wrote on Anne Rice’s post: Better to just shrug one’s shoulders, I think, and move on.

The other day, a blogger wrote (for the life of me, I can’t remember where — I read so many blogs!) that his grandfather told him never to look strangers in the eye, particularly when you see them acting erratically. You just keep walking. The blogger said he uses his grandfather’s advice when dealing with internet commenters — who, essentially, are strangers.

I agree. When faced with a poor review, rather than pull an Anne Rice or give into the temptation of confrontation, an author’s best recourse is to steer clear and just keep walking.

Hear Ye, Hear Ye: How to Promote an Audiobook

Okay, folks, this one is easy: If you’re already out there promoting your paperback or eBook, all you have to do is keep on doing what you’re doing and now throw your audiobook into marketing mix as well. What should you be doing? Most, if not all, of the following:

Create social media pages: Facebook, Twitter, LinkedIn, Pinterest, Goodreads, Google Plus — wherever it is you find you get the most mileage from your posts (remember, too much promotion can turn friends and followers off, so post wisely). You can also syndicate your content so that you can post to multiple accounts simultaneously.

Create a blog: There’s been a lot of debate lately on whether writers should bother with blogging, whether blogging is helpful as a promotional tool for writers. I started this blog in March 2010 not as a promotional tool, but as a way to help write myself out of a writer’s block and to network with other writers. (It worked.) Readers of this blog will know that I rarely use it for promotional purposes — Yes, I have my book info in the sidebar and I mention Baby Grand all the time but the blog is more informational than promotional.

Create a dialogue: Spend time reading other people’s blogs and social media posts. Not only do you learn a heck of a lot, but I’ve found that people find their way to my book simply by reading my comments or viewpoints and then clicking my gravatar.

Create a website: This is a MUST. All authors should have a “home base,” so to speak, one place where readers can go to find out everything they need to know about you and your books. Additionally, a recent blog post by Shelli Johson suggests you should have a media kit available on your website, which will make it easier for others (newspaper editors, bloggers, TV producers, etc.) to get your bio, head shot, book jacket and other info readily. Excellent advice.

Create a mailing list: Give readers and potential readers the opportunity to sign up to hear about your news. I use Constant Contact for my mailing list needs.

Create videos: Create a YouTube channel and develop promotional videos for your book. These can include man-on-the-street videos featuring the author, or Q&As or book trailers. Whatever you think will help people find you and generate interest in your work.

Well, that winds up this week’s celebration of the premiere of the Baby Grand audiobook. If you have any other promotional ideas for your books, audio or otherwise, I’d love to hear them. Have a great weekend!

Meet Kellie Larsen Murphy

Today’s featured debut author is Kellie Larsen Murphy, a freelance writer who has worked in both the banking and publishing industries. In recent years, she has written on a variety of subjects and has been featured frequently in several mid-Atlantic magazines. Her debut novel, A Guilty Mind, is the first in a series featuring Detective Michael Cancini. Kellie lives in Richmond, Virginia, with her husband, four children, and two dogs.

022613_kellieName: Kellie Larsen Murphy

Name of book: A Guilty Mind

Book genre: Mystery/psychological Suspense

Date published: September 2012

What is your day job? Freelance writer and mother of 4

What is your book about? George Vandenberg is a broken man, haunted by the memory of the young woman he once loved and “accidentally” killed. When his psychiatrist turns up dead, George emerges as the primary suspect even as he becomes a target himself. To prove his innocence, George must face an unyielding detective, his manipulative wife, and the past he’s been unable to forget.

Why did you want to write this book? I remember once being at a girls’ dinner and the question came up, “If you could have any talent, what would it be?” Every single person at the table said “singing” except me. I said I wanted to be a really good writer! Freelance writing is fun and rewarding, but writing fiction is what I love best.

What would you say is the most challenging part of writing a book? For me, finding the time to write is very challenging. Often, I have to write in short periods. Also, I have a tendency to work on the same chapter over and over until I feel it’s close to right before moving on. Some writers are able to speed through a first draft but I’m not one of those.

Continue reading

Marketing Tip #1

Create a Goodreads giveaway. In addition to my weekly writing tips, I’ve decided to toss some marketing tips into the mix as well, since I have been living and breathing promotion for my debut novel, Baby Grand, these past five months — I’d like to think I learned SOMETHING along the way. :) Since today begins my month-long giveaway on Goodreads, I thought I’d get the ball rolling there:

Goodreads Book Giveaway

Baby Grand by Dina Santorelli

Baby Grand

by Dina Santorelli

Giveaway ends October 31, 2012.

See the giveaway details
at Goodreads.

Enter to win

As readers of this blog know, I participated for three months in Amazon’s KDP Select program, but did not like the idea of giving away my book en masse as part of those free promotion days, so I didn’t use them. Key word(s): en masse. I have nothing against doing small-scale giveaways — in fact, I think they’re a great way to spread the word about your book. My Goodreads giveaway has only been underway for about 16 hours, and already more than one hundred people have entered. What’s more, the number of people who added Baby Grand to their “to read” shelf doubled in that same time period. Not bad for the first day!

And don’t forget to promote your giveaway on all your social media sites: Twitter, Facebook, LinkedIn, etc. The most successful giveaways reach as many people as possible.

How will this translate into sales? Only time will tell. But one thing’s for sure. Not only are the most successful giveaways a result of reaching as many people as possible, the most successful books are as well.

3 Tips for Surviving Bad Reviews

Well, it was bound to happen.

After 37 straight five-star reviews on Amazon in nearly four months of publication, and a string of four- and five-star reviews on Goodreads, Baby Grand got its first clunker. A two-star review. Basically, the dude thought that my book was boring, smelly, ugly, totally gross, and that its mother dressed it funny. (I’m paraphrasing.) No, seriously, it just wasn’t for him.

Hey, it happens. I knew my good fortune would come to an end eventually — it’s just the nature of criticism. My daughter, who was reading the review over my shoulder, asked, “Are you okay?” Surprisingly, I was. Stung, of course, but okay. My reaction reminded me of when I was in grad school and I had been getting straight As class after class — something you can certainly get used to — and a professor finally gave me a B+, breaking my streak. I remember thinking for a moment, Oh, darn. But then life went on. I thought that perhaps, being a professional writer, I’ve gotten used to rejection — editors not liking queries or articles, editors requesting changes. After all, Baby Grand was rejected some ten times last year by traditional publishing editors before I decided to self-publish and make a go of it on my own in January. Writing can be a very humbling profession.

But I think it’s just that I know, deep down, that bad reviews happen. Here are three things that I try to keep in mind when I get them:

1. Even universally beloved books –from the classics to contemporary favorites — have bad reviews. Author Ellen Meister, whose new novel Farewell, Dorothy Parker will be published in February, and I discussed this when she came out to East Hampton to appear on The Writer’s Dream recently. Pick a book, any book, that you absolutely loved. Find it on Amazon, and I guarantee you that there will be bad reviews for it. So if Toni Morrison, Haruki Murakami and Stephen King can deal with it, so can you.

Continue reading

Meet Author Tamara Ward

Well, I’m back from Book Expo America, and, boy, are my dogs barking! Lots and lots of walking and excitement as always, and I’ll be posting all about it in the days to come, but today we have our featured debut author. A big welcome to Tamara Ward!

Name: Tamara Ward

Name of book: Jade O’Reilly and the Ice Queen (A Sweetwater Short)

Book genre: short story, mystery

Date published: March 2012

Publisher: Amazon

What is your day job? Stay-at-home mom with two young boys, freelance journalist

What is your book about? When a priceless vase disappears during the fanciest party of the year in the fictional town of Sweetwater, NC, it’s up to private investigator Jade O’Reilly to recover the family heirloom. As Jade tracks down the vase, she juggles pressures from her ex-fiancé, Dale Pickles, and hard-core co-worker Mack Blackmon. This Sweetwater Short story is about 40 pages in length and originally was published in the WG2E All-For-Indies Winter Wonderland Anthology.

Why did you want to write this book? Fortune and glory. Just kidding; I’m not Indiana Jones or his sidekick, though I wouldn’t mind wearing the hat.

Seriously, though, I enjoy writing fun, fast-paced mysteries, so when an opportunity to write a short story for an indie writers’ anthology arose, I jumped at the occasion. I was in the process of writing a novel with the same characters who appear in the short story. I’m surprised at how much I learned about those characters in the process of writing the short story.

So the story was published in the anthology. A few months later, my publisher, Peak City Publishing, ran a promotion for Storm Surge, my first novel. When it hit the Amazon bestsellers lists, I wanted to offer something more for readers. Since the Ice Queen had been professionally edited, and since it was ready to go, I decided to self-publish the short story. In the meantime, I’m finishing writing the novel with the same characters.

Continue reading

Meet Author Rebecca Emin

How coincidental that I’ve spent the entire morning working on a nonfiction book about bullying and today’s featured debut author, Rebecca Emin, has written a young adult novel about the very same topic. It’s like I planned it. And I totally didn’t. Really.

Name: Rebecca Emin

Name of book: New Beginnings

Book genre: Children/YA contemporary (for 10- to 14-year-olds)

Date published: January 23, 2012

Publisher: Grimoire Books

What is your day job? Writer/mum

What is your book about? Sam Hendry starts at senior school (high school) and becomes the victim of bullying. The novel shows how she deals with this issue and makes friends elsewhere.

Why did you want to write this book? I wrote it in an attempt to make people think about bullying and the impact it has on people. I know a lot of people who have been bullied at various stages in life, and it’s a common thing which shouldn’t be ignored.

What would you say is the most challenging part of writing a book? For me, with three young children, it’s finding the time to sit and get my words down when I always have a huge list of other things to be doing.

Did you conduct any kind of research in order to write this book (visit certain locales, etc.)? No, this novel is set in an area I know, and actually even when they go away for a break, I used a place I have visited to make sure the facts would be correct.

What motivates you to write? I’ve always said that one day I would write a novel, ever since I was very young. It was when I was 38, I realised time was stamping on and I hadn’t written that book yet… So I set myself the target of doing so before I was 40. Luckily, that worked.

Continue reading

Meet William Kenney

Today’s featured debut author is William Kenney, whose dark epic fantasy made its debut last summer. I agree with William when he says that one of the most challenging aspects of writing a book is “keeping my facts straight.” In fact, next week’s writing tip will offer helpful ways for you to do just that.

Name: William Kenney

Name of book: A Dream of Storms (Book One of the In the Shadow of the Black Sun series)

Book genre: Dark Epic Fantasy

Date published: July 2011

Publisher: Self-Published

What is your day job? I was actually laid off from my day job in November.

What is your book about? The leaves were falling in Elfwhere, but autumn had never come to the land of the Elves. It was a sign. The dark one, Mournenhile, had returned, reborn into the world of Kirkaldin. He was thought destroyed twelve years ago during the Battle of the Black Sun.

Hagan Marindel had emerged from that battle a hero. The world sang his praises and showered him with gifts. He had rejected it all, instead returning home and going into a drunken seclusion. He had become a hollow, wretched shell of his former self. Until now. The Stone Troll, Gorin, carried out an impossible quest, to retrieve Hagan and return him to Harquinn, where the mages rule. Hagan had sworn an oath, all those years ago, and Gorin would hold him to it. Can Hagan become that hero once more, redeeming himself and protecting the land from the coming horde?

Why did you want to write this book? I’ve always loved the fantasy genre, since I was a child. I started putting together my own stories when I was around 13 years old, so I suppose I have always had an interest in storytelling. This particular book is my homage to Tolkien, who started the fire, but it’s definitely not a Lord of the Rings clone.

What would you say is the most challenging part of writing a book? For me, working on a series, the hardest part is keeping my facts straight. I don’t want to end up contradicting myself or getting a date or character’s name wrong. It’s also a challenge to finally step back and say, “OK, it’s done.” I suppose with ebooks that’s not as big a deal, since the writer can upload new versions at any point.

Did you conduct any kind of research in order to write this book (visit certain locales, etc.)? The story takes place in a fantasy setting, so it didn’t require much research. Some of the characters’ personalities are based on people I know, so I suppose I researched them.

What motivates you to write? I love to tell stories and I love to hear the reader’s reactions to things that I have written. If I can produce an emotional response from the reader – be it fear, happiness, excitement, sadness – it’s a great feeling.

Did you experience writer’s block? I usually don’t have this issue. Before I begin, I always have a loose outline. It’s pretty easy for me to connect Point A to Point B and so on. Sometimes I will struggle with how to word something to get the exact point across.

How long did it take you to write this book? About 12 months, I think.

Why did you decide to self-publish? It’s become so easy now, and the author has 100 percent control over the finished product, the contents, cover art, price, etc.

Was the self-publishing process easier or more difficult than you thought it would be? The only thing that I had an issue with early on was formatting the book to each eReader’s specifics. Once I had that figured out, it was no problem.

What is the biggest misconception about writing a book? “Wow, you must be making a ton of money!” “When’s the movie coming out?” “Oh, I could write a book, too!” That last one is possible, but the first two are highly unlikely.

What was your favorite aspect of the writing process for this book? The characters and their interactions. I also love worldbuilding, creating the cultures and backgrounds of the characters that inhabit the story. When the original outline really takes shape and you realize that the story works, that’s a great feeling.

What tools/methods have you employed to promote your book? Promoting is not easy. All of the social media sites are great tools, but they are no guarantee. Plus, you don’t want to overdo it. Will people continue to follow you on Twitter, for example, if all they see are the same “buy my book” tweets? Doing interviews on cool sites like this could help. I can also be found on Goodreads, Twitter, Facebook, Google+ and many other sites.

How has life changed for you since the publication of your book? I think that when you first publish a book, you are very uncertain as to the public’s reaction to it. Is my writing horrible? Have I told a story that’s interesting to someone out there? Getting great reviews and feedback from people has boosted my confidence and reassured me that I can write a good, entertaining story. Many people have asked for the next book in the series (which I am working on, I promise).

Do you find yourself obsessively checking sales stats? Yes, and I really need to cut that out.

What’s your second book titled? I am currently working on Shards of S’Darin, Book Two of the In the Shadow of the Black Sun series.

My favorite last question: Oprah once famously said that there is no such thing as luck, without preparation and a moment of opportunity. Would you agree or disagree with regard to your own success as a writer? Couldn’t that “moment of opportunity” be considered luck sometimes? I’m sitting at a table in Starbucks, going over my latest novel, with papers spread out in front of me. A big-shot literary agent walks by, sees what I’m doing and says, “You a writer?” Seems like luck AND opportunity. Anyway, I don’t think one can expect to be successful at anything without preparation. You have to develop the skills first, right? If that moment of opportunity arises and you are not prepared to meet it, say goodbye to success.

Meet Wendy Cartmell

Today’s featured author, Wendy Cartmell, is sooo right. Novels may be about character, character, character, but, as Wendy says, a challenge for thriller writers, in particular, is “getting the plot right.” That’s where I am right now with Novel #2, In the Red – working through a maze of threads that, hopefully, will all tie up in the end and make for a compelling read. But enough about me… Here’s Wendy!

Name: Wendy Cartmell

Name of book: Steps to Heaven

Book genre: Crime

Date published: October 2011

Publisher: Wendy Cartmell

What is your day job? Retired teacher

What is your book about? Sgt. Major Crane is a Special Investigations Branch detective in the British Army who has to deal with a horrific case of murder/suicide.

Why did you want to write this book? I wanted to write a novel in my favourite genre – crime – and came up with a detective with a difference, one in the British Army. My husband spent 22 years in the Army and has helped enormously with making the book authentic, which is very important to me.

What would you say is the most challenging part of writing a book? With a crime novel, getting the plot right! Is it believable? Have you covered all the bases? Does each chapter move the story forward?

Did you conduct any kind of research in order to write this book? My book is set in Aldershot where we used to live before moving to the Costa del Sol in Spain, so I used locations I knew in the book. I had to do research on cults and brainwashing, easily done over the internet.

What motivates you to write? Telling my stories! Why leave them stuck in a drawer or on your computer? Stories need readers to breathe life into them.

Did you experience writer’s block? Not really. I let the idea stew for a while before writing a complete plot outline, right down to what should happen in each chapter. I then follow this when I write the book. Once I’ve started, my characters take over each chapter, and I write what I see them doing.

How long did it take you to write this book? About six months, but then the editing process took another three.

Why did you decide to self-publish? I had sent the book out to many agents. Two of them requested the complete manuscript and were very encouraging, but at the end of the day they felt the market was very crowded and would have trouble placing the book with a publisher.

Was the self-publishing process easier or more difficult than you thought it would be? The actual mechanics of self-publishing – preparing the document, etc. – were harder than I thought, but the Smashwords style guide is invaluable in helping with this. Also, the marketing side takes a big chunk out of my day.

What is the biggest misconception about writing a book? That everyone has a book inside them and anyone can write a book. Both these things may be true, but you have to have the tools to make that story worth reading. Honing those skills takes time and a lot of hard work. It’s something you have to learn.

What was your favorite aspect of the writing process for this book? Watching my characters in my head as they act out each scene. Sometimes I can’t get it down quickly enough.

What tools/methods have you employed to promote your book? What advice would you give to writers regarding promotion? I have used social media such as Facebook, Goodreads and Twitter. I have also worked hard on getting people to read my book and post reviews. Promotion is hard work and means you have to start marketing yourself and well as your book.

How has life changed for you since the publication of your book? As Steps to Heaven has been well received, it has given me the confidence to write a second book and hopefully more. But I’m realistic enough to know I’m not going to get rich on it!

Do you find yourself obsessively checking sales stats? Yes, because at the moment I am deliberating over the purchase price and playing about with it. Some people advocate a price of $0.99 for a new author, and others are saying you should charge at least $2.99, which is a decent price and reflects the hard work that goes into each novel.

Tell me about your second book. It is already written and in the editing stage. It is the second in the Sgt. Major Crane series and called 40 Days and 40 Nights. Once again set on Aldershot Garrison, Crane has to investigate a terrorist threat to Team GB who are training there in preparation for the 2012 Olympics.

My favorite last question: Oprah once famously said that there is no such thing as luck, without preparation and a moment of opportunity. Would you agree or disagree with regard to your own success as a writer? I would totally agree! Those people who have been lucky enough to become published authors and see their books selling well are working extremely hard behind the scenes. There’s no such thing as a free lunch.